If you’re a marketer or business owner that’s been keeping up with trends you’ll know how helpful video can be. The way people consume content has evolved through the years mainly because of how easy it is now to produce and distribute videos.

Video is now no longer a luxury but a need in every business marketing strategy. But what does it take to make a video marketing strategy that works? Some business owners and marketing managers make the mistake of just having videos made just for the sake of having video.

But just like any other piece of content, video is one that needs planning and deliberation. In fact, video might actually need more planning than others. So what must we consider when making video strategies? Here are five considerations to making a video marketing strategy that works like a charm.

Know who your audience is

Getting a good grasp of the target audience makes video production and planning so much easier. Who will watch your videos? How old are they? What background do they come from? What time do they watch videos? When it’s clear who your target audience is, you can be sure that you will make videos that convert.

Allocate resources

Videos aren’t as pricey as they once were, but they still don’t come cheap. Creating videos that bring a proper ROI will cost resources, time and a lot of energy. It will take finances to produce and even advertise content. The amount of resources don’t always directly affect the effectiveness of a campaign, but it sure does help.

Determine channels beforehand

Another mistake business people make is planning videos without planning what channels they’ll go on. Knowing where your videos will go matter. Are you going to upload them on Facebook, Instagram, YouTube or all of those? Will it go on television?

Craft a story

A good video marketing strategy is also one that has a clear storyline. Getting your message out clearly entails that your story is clearly told. Getting a story board in place can help make your messages clearer when you’re planning video content.

Set goals

Zig Ziglar once said, “If you aim at nothing, you’ll hit it every time.” Set goals are some of the most important parts of a winning video marketing strategy. When you know what numbers you want to hit, you can easily determine whether your videos are converting and make the necessary adjustments if they aren’t.