April 9, 2018

Video Marketing Myths Business Owners Need to Stop Believing

by Kiko Mabilog in BUsiness, Marketing0 Comments

Video marketing is getting stronger and stronger as the months pass by and it’s showing no signs of slowing down. You’d think that at the robust rate that video is affecting consumer behaviour on social that the whole business sector would be using it by now.

But we’re far from that. In fact, there are still a lot of businesses that refuse to use video. And for reasons that they believe is true, but aren’t. Many business owners are held back by myths that make them believe that video isn’t worth the effort or dollar.

Today, let’s look at some of the most common myths that companies and brands believe about video marketing that are far from the truth. Let’s go right into it.

It’s too expensive

It might be true that Hollywood movies cost tens if not hundreds of millions to create. But the truth is that you don’t need to go to that level. You can have films made for a few thousand or even hundred dollars. Videos don’t have to be expensive to work.

In fact, low production videos can sometimes even get as many if not more engagement as high production ones. Video quality matters, but not as much as your authenticity and story telling. So as long as you can provide that, you’re going to get your bucks worth on video.

Older (and richer) generations don’t watch video

Millennials are definitely consuming video content like anything. But most brands are still looking to the older generations to rake in sales. People ages 36 and up still make for the bigger economic market for most industries. But even in those demographics, film is trumping.

52 percent of Generation Xers and Baby Boomers watch video on laptops and desktops. Moreover only 29 percent of Gen Xers are watching video on television. So not only should you be using video, but you should be using it on social where you’ll spend so much less than you would on television ads.

Return on investment is not proven

There are business owners that believe that the return on investment on films is hard to track or prove. But analytics on videos used in social media are getting better and better.

You can track more than just views. You can see how long into your videos people get into, the number of click throughs to your product page and even the dollars that go into your business through the video ads via affiliate links. Yes, it’s not a walk in the park, but with access to the right tools and a little more guidance, tracking results on videos you create can be done.

Not all industries need video

So you’re a small coffee shop just at the end of your town. You might think that your business has no place on social media, but it does. Why? Because a significant chunk of your target market is on social media. And the upcoming number one way they consume content (if it’s not already) is through video.

There is no industry that could not use a boost through video marketing. Whether you’re a small enterprise or a large company, a for profit or non-profit, you will benefit from video.

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Kiko Mabilog

Kiko is the Marketing Manager for Pluggas. He started Marketing early on and has consulted with various businesses in many industries including tourism, technology, banking, consumer goods, BPO and B2B. His skills include graphic design, web strategy, social media and business development.

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