The growth of video marketing has been undeniably rapid the last decade. In such a short amount of time, video production equipment has evolved greatly and diversity of media channels has grown.
If you have a business and you haven’t been capitalizing on services to create a bunch of videos, chances are you aren’t getting the exposure that you need. According to a report by Cisco, video will account for 80 percent of global internet traffic by the time 2019 comes around.
Does your brand or company have the adequate mileage that it should have? Maybe you don’t because you’re convinced it’s not worth it. If so, here are three compelling reasons why you should definitely have video as one of your mediums this 2017.
It’s hard to imagine that just less than fifteen years ago we were only able to record on VHS tapes. But there has been a rise in distribution of DSLR cameras, high action cameras, drone cameras, and even smartphone cameras. Also, the improvement of computers and editing softwares for post-production have also made it so much simpler to create videos. You can even make videos yourself nowadays with the right know-how and equipment.
While production was once a delicate process that could only be done with six to seven digit budgets and a hundred staff, today you can have a line up of different videos made with a few thousand dollars and a handful or staff. Production is no longer the intricate and delicate process that it once was.
Aside from easier production strategies, the process of distributing and providing airtime for your brand is also not as hard as it once was. Whereas there was once only television to air your content, today you have dozens of various channels online to choose from to get your video out.
The best part of it is that it’s relatively inexpensive to get an advertising spot on a platform like Facebook. It can even be free if you’re confident that you can get hits without paid advertising!
The average attention span is getting shorter and shorter and people are clamoring for more interactive content. Videos provide just that. It delivers message in a compelling and entertaining way that draws people’s attention.
According to data from Facebook, more than 50 percent of Americans who visit Facebook watch at least one video a day. That number is rising steadily. In fact, the amount of video from people and brands in News Feed has increased 3.6 times year-over-year.
If you’re wondering where your marketing budgets should go on in 2017, wonder no more. Videos should definitely take a chunk of your budgets. It’s not just more affordable than it was three to five years ago, but it’s also more effective.
Kiko is the Marketing Manager for Pluggas. He started Marketing early on and has consulted with various businesses in many industries including tourism, technology, banking, consumer goods, BPO and B2B. His skills include graphic design, web strategy, social media and business development.