Telling stories effectively has a significant role in successful social media marketing. Some of the best social media brands are those that tell compelling stories on a regular basis. Stories are are great way of connecting with audiences. They are valuable and at the same entertaining, making them not just fun but also strategically useful.

There’s a stark difference between telling a story and making a sales pitch. Many businesses are more attracted to the latter. We would rather bombard people with sales pitches, sales letters and sales pages rather than patiently tell our story. But people want to hear stories. They want to hear your story, the story of your employees, your existing clientele, people you’ve helped and so on.

Businesses that tell stories are businesses that will reap the fruits of their labor in the mid to long term. And those benefits can be pretty big for you. What kind of benefits are we talking about? Here are three big ones to note.

1. More engagement

Telling stories through videos, graphics, blogs and various media can help your company engage with target audiences more. It’s rarely enjoyable to talk to a salesman. You’d rather listen and even start a conversation with someone who wants to add value to you by sharing stories.

Your brand can benefit through storytelling by increasing your online engagement. People will like, follow, share or even comment on your content more if you focus on telling stories instead of selling all the time.

2. A strong and trustworthy brand

A company that tells stories instead of making sales pitches will end up building a stronger brand. In the long run, branding is the name of the marketing game. There’s nothing more powerful marketing-wise than a brand that people are attracted to.

A brand is evergreen, meaning it has the ability to get engagements, views and exposure with minimal cost. You can either spend countless hours and resources building new campaigns on a regular basis, or you could build a solid brand through telling stories on social media.

3. Strong business results

Ultimately, every company needs to turn a social proof into a sale. Let’s be realistic. Having a million followers means nothing if you don’t sell. Don’t get me wrong. Selling is important. But the thing is you can’t go into a sale without first building value. And storytelling does that for you.

When you tell stories, you actually make it more likely that your calls to action convert into a sale or subscription. It goes back to building that connection between you and a brand. Stories connect people to you more. You become more relatable. And what’s relatable is also sellable.

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Kiko Mabilog

Kiko is the Marketing Manager for Pluggas. He started Marketing early on and has consulted with various businesses in many industries including tourism, technology, banking, consumer goods, BPO and B2B. His skills include graphic design, web strategy, social media and business development.

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