It seems like the word branding is being thrown around a lot in the business world. Branding can encompass a great deal of things. In a nutshell, your brand is the image that people have of you- most especially your target market. Building a good brand is important if you want your business to succeed….
We’ve been spending a few weeks talking about the art of telling stories and how to do it right. I’m guessing it’s only fitting to end this series (for now) by sharing some parting warnings on what not to do when telling your story. Using storytelling in your business is a powerful tool, but only…
When coming up with marketing strategies, it’s important to know the context of what’s currently going on. Marketing, especially with video, is one of the fastest changing aspects of business there is. You can’t work on the same strategies year after year. Consumer insights and behaviours change and so does the market. 2018 is no…
Ladies and gents, say hello to 2018. It’s a new year for business and yet another set of three hundred and sixty plus opportunities to make it big for your brand yet again. Everyone’s clamouring about the new trends- what they should be doing this time to market their business right. But more and more,…
The projectile that Facebook video marketing has been going on has no signs of slowing down. In fact, more and more it’s becoming more powerful as a means of selling online and offline. But how can business owners and marketers effectively ride the Facebook video wave? Social media is and has always been ruled by…
Facebook is a great way for businesses- both small and big- to build a brand. Do you have a business that you want to market? If you do then social media should be part of your strategy. Why? Simple. Practically your whole target market is on social. Among all social media platforms, Facebook is undoubtedly…
Content marketing has exploded in the past two years. It’s become the staple way businesses are to market their brand online. What is content marketing? Simply put, the new strategy involves putting out content- whether in written, video, audio or even tangible format- that offers value to people, which will in turn draw them in…
In 2017, video content will represented 74 percent of all internet traffic. Video has proven to be more than a fad that is here today and will be gone tomorrow. It’s here to stay. Content in video format continues to populate the internet sphere and moreover has been increasing in volume in social media sites. This…
Videos are most often used nowadays for commercial purposes. There’s no telling how many videos are out there with the sole intent of promoting and selling a product. Video is steadily becoming the number one media to be used for marketing products. And as more and more videos are released with the objective of selling…
Videos are a gift from the marketing gods to the world. It has opened up a realm of interaction and value delivery for businesses to customers and viewers. If you don’t have a video for your business then chances are your company is missing out on a lot of opportunities. One of the most important…