At the core of every great story is a conflict waiting to be resolved. What adds a twist to a story is a challenge or circumstance that your characters need to overcome. When telling a story through your business videos, social media accounts, presentations, sales pitches and so on, the conflict is central to telling…
Businesses today need to start mastering storytelling if they want to get noticed in today’s busy platforms. People are drawn to stories and the good news is that your brand has a story that is worth telling. But what kinds of stories do we need to tell? Where do we even begin? Too many times…
We’ve been spending a few weeks talking about the art of telling stories and how to do it right. I’m guessing it’s only fitting to end this series (for now) by sharing some parting warnings on what not to do when telling your story. Using storytelling in your business is a powerful tool, but only…
Most people think that storytelling skills applies only to bed time with the kids. That’s important, don’t get me wrong. But storytelling is so much more than just for fairy tales. It’s a great business asset as well. The ability to tell a good story can become an effective and profitable activity for entrepreneurs and…
Videos are most often used nowadays for commercial purposes. There’s no telling how many videos are out there with the sole intent of promoting and selling a product. Video is steadily becoming the number one media to be used for marketing products. And as more and more videos are released with the objective of selling…
More and more marketers and business owners nowadays are starting to realize that more traditional advertising methods no longer work. It’s no longer enough to bombard people with images of your product or brand. Audiences are smarter now and equipped with ad blockers and skip buttons. So what’s the best way to get people’s attentions…