New year is here and we say goodbye to yet another year. What was the highlights of your 2017? I’m sure that for many of us, the year was a roller coaster especially in the area of business. Running a business can be hard and as the years pass by we struggle to come up…
The game in social media is attention. It’s one of the rarest commodities today. That’s because people are now bombarded with tens of thousands of messages on a daily basis. Promotions and ads drown in the wave of information available today. How then do we get people to notice our promotions? Promoting your business on…
People have compared Creating budgets for videos to the scientific method. Marketers, business owners and even videographers find it trivial to find out what a video will cost the people involved. Why is a video production budget so vital? The amount of money put into a project isn’t the core of great videos. Yet it…
Human attention spans are a trivial thing nowadays. As time has gone by, it has gotten harder and harder to catch people’s attention and deliver a message that we want them to hear. It was once believed that the average person receives a total of no less than 2,000 marketing messages a day, but that…
Films are most enjoyable when cinematography is spot-on and applied perfectly to fit the feel, theme and language that supports the content of the film. And that’s exactly what you might see in James Latter’s works. A cinematographer and film-maker, you might have seen some of James’ works without really knowing the genius behind it…
The quality of a product can speak volumes for your company a lot of the times. Sadly, it doesn’t do so all of the time. Business competition is becoming harder and harder for businesses to knock down nowadays. With the growth of so many different players in various industries, making a mark in the market…
What’s the formula to great DIY videos that give you the business results you want? I wish I could say it were the quality of your production, but that’s not necessarily the case. Expensive sets and high end equipment don’t always translate to conversion and return on investment for companies who create videos for their…