Created For Sweet Potatoes Australia

Produced By Pluggas

Project Brief

A tasty style cooking series in collaboration with Water St Kitchen to showcase the versatility of Sweet Potatoes. 

As this series launched Sweet Potatoes Australia's microwavable bags the films came with recipe guides which helped viewers cook the meals at home and were launched monthly. 


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Director/DoP: Fisch Rasy

Editor: Joel Fletcher

Production Assistants: Sasha Parlett, Rasneet Kaur

Photographer: Chris Sweetapple


This campaign successfully launched Sweet Potatoes Australia's microwavable bags into Woolworths Supermarkets and has now evolved into an ongoing series involving celebrity chefs, (shhh more to come...)

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Behind The Scenes

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