More and more marketers and business owners nowadays are starting to realize that more traditional advertising methods no longer work. It’s no longer enough to bombard people with images of your product or brand. Audiences are smarter now and equipped with ad blockers and skip buttons.

So what’s the best way to get people’s attentions now? More and more businesses are turning to the wonder that is story telling. Telling a story works because people love hearing a good tale. From fairy tales to biographies, movies to reality TV shows, people love a good story.

One thing’s for sure, your brand has a story as well. But question is are you telling it right? Here are the three basic steps to telling a story through video.

Give your brand a personality

Much of your story stems out from a personality. A powerful story is one that gives people an idea of who your company and what kind of personality it has. When it comes to what personality it should have there’s no better alternative to putting the founder or owner’s personality in it most especially if you have a small enterprise.

Personality adds life to your story and makes it so much more interesting. What personality do you want to inject into your brand? The best way to develop it into the hearts and minds of people is to show it through your story.

Start at the beginning

If you’re a fan of comic books you’ll know that nothing sells better than a good old origin story. The same holds true when you want to tell the story of your brand. Start from the very beginning. Where did the idea come from? How did you come up with your product or service?

The beginning is always a good place to start because that way you work up chronologically and you don’t miss any important details.

Talk about your failure

Almost every good idea comes out of a struggle, and one thing about humans is we don’t like being open about our struggles. But the thing is people want to know where the big “aha moment” to your business came from.

To tell a proper story of how your business, product or brand came to be, we need to be open about our failures not just our wins. Authenticity sells because people love it. Sugarcoated and photoshopped no longer sell more than raw and real.



Director & Cinematographer, Fisch Rasy's love of storytelling inspires him to create powerful films. Sometimes dad duties spill over onto onset, where he's been known to give the kids a real hands on experience...

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