Modern-day content marketing is becoming more and more visual by the year and trends in video are popping out. It doesn’t seem very long ago that written blogs and photos were once as interactive as many brands could get. However, if your brand doesn’t have a video in 2017, chances are you’re a dinosaur.
According to a report given by Insivia, no less than a third of all online activity by users is now spent watching video. The average user is shown at least 32 videos per month through various channels. Of those users, 75 percent have interacted with one that was advertising in nature.
Because video marketing is growing, we need to watch out for the latest trends that have been coming into play. Here are seven of the latest trends to watch out for in the next six to ten months.
360 degree videos
A recent case study by Magnifyre shows that a video is 28.81% more likely to be watched when it is in 360 degree format. Virtual and augmented reality have been growing as trends since the late 2016 and that trend is not seen to slow down anytime soon.
Aerial is the new point of view
The cheapest drones available in the market at the present can sell for as low as USD80 if you’re just beginning. Aerial shots are what they are- epic and beautiful and it’s slowly turning into the norm.
Live streaming
When Facebook Live launched back in August 2015, people started live streaming with ease from smartphones. Webinars, online conferences, concerts and walkthroughs are now something that could be done with very little effort and cost.
Video in email marketing
Email marketing still stands to be one of the most effective ways to market online. Being effective in email depends a whole lot on personalization and convincing content. Today video file sizes and easy embeds through email integrations allow for such easy streaming even in email.
Stories not promotions
People no longer like videos that sell products. They want videos that sell stories. The wonderful opportunity for brands in these times is that they each have a story to tell. What’s your story? People actually want to hear that and video is one of the best ways to capture and retell that story in spectacular fashion.
Shorter is better
According to leading video hosting provider Wistia, the sweet spot when it comes to video length is currently at 2 minutes providing a user engagement of as much as 70 percent. Short and sweet is today’s best strategy. Some video marketers have actually been capitalizing on playlists to create a series of short videos to tell one long story.
Video on sales pages
Websites are becoming more and more responsive as time goes by. However, one thing that remains a staple for sales pages and home pages is the effectivity of the presence of videos. A video on a sales page can greatly increase conversion rates for your business.
Also, you want to take these trends hands on and apply them yourself by doing DIY videos, we can help you. Go here if you’d like to find out how we could do that.
