Cameras on smartphones are no longer that far off from professional-level cameras. There was once a time that you could rarely get decent footage with a phone but those days are way past behind us.

In fact, it’s fairly affordable and easy now to get smartphones that will get you great shots. Professional marketers and even videographers are finding more and more use for smartphone cameras now. Why? Because even with just that, you can create good quality video content already.

Now, I’m not going to go ahead that claim that anyone with a smartphone can make awesome videos just like that. But with just the right application, you can make good video content for your brand or business on your own with a smartphone camera. It will take time and practice as always, but it’s no longer impossible. Here’s a good place to start- three tips to making the most out of a smartphone camera when making videos to promote your business:

1. Have good content

Good quality content is not just about great camera movements and nice effects. It’s also about creating a story that will catch people’s attention and give value to others. The best way to make sure the content of your video is great is to plan it out. Making a script and shot list definitely helps a lot. There are various formats and templates available online that can get you started on planning good video content.

2. Have good audio

What many people miss to really bank on when making videos is the quality of the audio. Video is not just a visual experience. It’s also an auditory one. One way to improve the audio of your videos is to use an external microphone. There are various voice recording accessories for smartphones that you can get at a relatively cheap price. If you don’t have external audio move closer to the subject when doing interviews r try recording with another smartphone if you want a wide shot. Also make sure that you choose your soundtracks carefully and wisely.

3. Have good lighting

A great video works into natural lighting of makes use of effective supplementary lights. Shooting at just the right exposure (not too dark and not too bright) is only half the story. Also remember not to shoot into the light. Be aware of any windows when you’re shooting indoors. When making videos, you can solve any lighting problem by moving around and trying different angles before actually pressing the record button.