If you’ve been following our social media the past couple of weeks, you’ll see that we’ve been resharing a lot of films from the Bundaberg Regional Council. Yes, those stories we’ve been re-posting were ours, but in some ways, they weren’t either.
We’ve always considered every story we’ve ever told as borrowed property. We’re messengers of a message that needs to put out. We love working with people because of the stories that they have to tell and the potential impact they could create. Working with our clients is not about getting a film out there, but about communicating life-changing insights.
But through communicating these messages, we have learned our own fair share of life-changing lessons. Allow me to share some of those with you today. Here are some lessons I’ve learned from our projects with the Bundaberg Regional Council.
If you want to impact globally, start locally
We’re all- in our own ways- always looking outward. That’s the reason why travel excites us. We all want to impact the world in our own way or another. But in this meaningful expedition, we should never forget to impact locally as well.
Pluggas has always been on the mission to make a dent in the world. Yet I realised through the local projects that Bundaberg Regional Council is doing goes beyond. I realised that you can’t impact the world without first touching your own backyard. That’s why we love helping the local community. We’re all about promoting local. #Lovelocal, as the council’s campaign goes, and you will impact the world.
There is a community everywhere you go
There’s one thing you couldn’t miss with every business feature we created- there was a community around every story. What makes stories amazing is that it’s never about one person only. One person will always web out to other stories and other lives. And those lives come together as one community.
When you’re developing your story, you need to ask yourself, “how does my story intertwine with others?” The level at which your story connects with the community will affect the meaningfulness it carries and the impact it will bring.
When you give value, the value returns
Featuring stories of local businesses, we’ve come to realise one pattern for a successful business. It’s that people who never withhold in giving value will always receive value in return. What does your business flourish at? Does it flourish at giving or taking? So many people at good at taking without discovering that the better that you are at giving, the more that you will receive. I guess there is truth behind the cliche, “give and it will be given to you.”
What other insights can you pick up from your projects? When working with other people, don’t focus on getting the job done. Stop to look around and smell the flowers. You’ll shock yourself by what you will find when you do!
Kiko is the Marketing Manager for Pluggas. He started Marketing early on and has consulted with various businesses in many industries including tourism, technology, banking, consumer goods, BPO and B2B. His skills include graphic design, web strategy, social media and business development.