Chances are the biggest chunk of that list might include queues to actually just close your video player and move on. Viewers are bombarded with hundreds of media everyday. You have the smallest shot of saying what you need to say and get your message across. It’s likely that people will probably only recall two to three things from a video that lasts a few minutes. That being the case, what then should we say on video?
But there’s one question that practically everyone wants answered. It’s the question “Why?”
Most business owners would have videos of them (or a talent) talking about what the company is, who the genius behind it all is, what you sell, where you are and the like. And all of these things are important, don’t get me wrong. But there’s one question that practically everyone wants answered. It’s the question “Why?”
Marketing expert Simon Sinek once said, “people don’t but what you do, they buy why you do it.” What is your why? Why do you do what you do? Chances are many business owners haven’t taken time to answer that question let alone get it on video.
The why speaks of purpose and intent. It’s what separates businesses that are just there to milk money and those that set out to make a difference.
Why is the “why” important? The why speaks of purpose and intent. It’s what separates businesses that are just there to milk money and those that set out to make a difference. People want to be part of something bigger than just getting figures on another enterprise’s cashflow records. They’re looking for purpose.
Any company, whether it be big or small, old or new, hip or old-school, is not just a business. It’s a movement. You’re not just selling a product or service. You’re selling your passion. And it’s very important that you be communicate of what that passion looks like. People don’t buy what you do. They buy why you do it.
Well, it certainly doesn’t happen overnight, but it always starts with knowing what value you provide to your clients. What do they get out of your product or service? What innate need does it meet? People want to know why you exist by knowing how and why you intend to be the answer their problems.
At Pluggas for instance, it’s clear why we do what we do- we love helping businesses out and it just so happens that video is one of the best ways to grow a business. We make sure our clients and audiences know that because we take the time to communicate that through video. That’s why we provide our services to businesses and develop products such as DIY Pluggas, which is a product we’ve developed for companies who want to make their own videos.
How about your business? Why do you do what you do and how does it add value to the lives of other people?
Director & Cinematographer, Fisch Rasy's love of storytelling inspires him to create powerful films. Sometimes dad duties spill over onto onset, where he's been known to give the kids a real hands on experience...