Video is now a staple to every brand or company, whether your part of Fortune 500 or a small start up operating from the living room. Video is one of the fastest emerging pieces of content that get the most interaction and impressions online. If you don’t have a video, chances are the people that need to know who you are don’t.

But what kind of video do you need? In a fast-paced world where people digest heaps of content every minute, what’s the one tool you need on your arsenal that will get you noticed?

The one most compelling piece of information people want to hear is a story. And when it comes to your brand, product or organisation, people want to know the story behind it. Growing up, we enjoyed fairytales, cartoons and story books. As teenagers, we were stuck to our series episodes and movies. As adults, we clamor for the next Netflix original or box-office breaking film. Why is that? Because we’re all suckers for stories.

The best part about all this is that everyone has a story to tell. You have a story to tell and it’s most likely worth listening to. But how can we tell our story in a way that captures the hearts and minds of our target audiences? Here are a few nuggets of wisdom to take note of.

Don’t Go Cheap

One thing you must always remember is that your story doesn’t come cheap. You’ve come too far to scrimp on the summary of who you are and how you’ve arrived at where you are. Your story is something that you definitely want to invest on.

Know the ins and outs of making a compelling video, practice, take a class, get the right people and get the right equipment if you can afford it.

Be Authentic

People want to know who you are- everything that there is about you and that includes the good, bad and ugly. We can sometimes make the mistake of telling just the good parts of our story, but a great tale is full of twists, dives and challenges. Talk about your failures, weaknesses and struggles with confidence. It’s a story worth telling for sure, and people love hearing authentic and real accounts too.

Oscar Wilde once said, “Be yourself, everyone else is taken,” and he was right on the money. Take the opportunity to use brolls to support the story you want to tell and show every aspect people need to know.

Focus and Be Concise

One of the challenges to telling a compelling story is having too much to say. Well, reality is that your viewers don’t have all the time to watch a two-hour documentary of your life so it’s best to keep it short. Anywhere between two to three minutes is best practice. And truth be told, two to three minutes a whole lot of time to tell your story. All it takes is focus- stick to one aspect that makes you most unique and gives people the most compelling means of understanding who you are and stick to that.


Kiko Mabilog

Kiko is the Marketing Manager for Pluggas. He started Marketing early on and has consulted with various businesses in many industries including tourism, technology, banking, consumer goods, BPO and B2B. His skills include graphic design, web strategy, social media and business development.

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