Facebook Advertising is gaining a lot of traction. More and more businesses are jumping into it. But the more people get into it the harder it is to come up with new and effective ideas to promote on Facebook.

I did an article last week on how to hack Facebook Advertising budgets and the post got a great response. Wow! We never thought people really wanted to learn about advertising on Facebook. And because you really want to learn how to properly boost posts on Facebook, I thought I’d do a follow up on it.

So we talked about advertising budgets and how none of that matters if your content isn’t great. You need compelling content that will only be supplemented by a paid boost. We get that now, but what does great content really look like? I thought I’d share some great ideas for posts that you can boost.

Here are five post ideas that make for great ads if boosted:

1. Sales Promos and Discounts

The psychology behind price slashes will forever remain a marketing constant. Audiences are easily triggered by posts that offer cuts to prices, freebies with instant purchases and so on. Creating an announcement for this will always be a good idea and money spent boosting these kinds of ads will almost never go to waste if executed well.

2. Story Videos

The reason why we at Pluggas make video a central part of what we do is because film is the future. Video content production and consumption has grown tremendously in the past years. That should give us a good signal. Creating story videos and boosting them is a great idea because people love listening to stories and video is one of the best channels to doing so.

3. Long Form Articles

A boosted link to an article is also a great way to provide the value that would draw people into a paid ad. An that might read “50 Great And Affordable Gift Ideas For Friends During The Holidays,” for instance would be a great way to promote some holiday deals to a gift shop.

4. Freebies

Offer a free ebook, video course, free sample coupon, free trial or the like and you’ll be sure your ad spend will give you great conversions. What is the most immediate and cost-effective freebie you can turn into an optin for your target audience? Big companies all over do this all the time. Why? Because it works.

5. Season-Timed Posts

Let’s say you have a pet shop and Easter is coming. Why not take a snapshot of some really cute rabbits with eggs and baskets? It’s bound to get a good response because people are drawn into relevance. When you speak of what’s going on now- a holiday, a sporting event, a big new break- people will listen because they want to relate.


Kiko Mabilog

Kiko is the Marketing Manager for Pluggas. He started Marketing early on and has consulted with various businesses in many industries including tourism, technology, banking, consumer goods, BPO and B2B. His skills include graphic design, web strategy, social media and business development.

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