A strong Facebook following is one business asset that every brand wants to grow nowadays. Social media is a powerful marketing tool for any business in any context. And your following can greatly influence your marketing efforts online.
Growing a Facebook following brings many benefits to your business. But many entrepreneurs try to do so by simply boosting ads and paying for likes. Don’t get me wrong, paid ads work, but often paying for likes will bring you likes but not bring in engagement.
The purpose of likes is to get people to engage with you. Not just click a button and never visit your page again. How do we get that?
Our Facebook page has been getting up to 75 likes per week on average. And these followers are not just people who visit us once in their lifetime. We’ve interacted with them and even worked with many of them already.
We’ve only been focusing on one thing since our growth spiked to that height. We’ve put all efforts into producing good content that people will want to consumer, react to or even share with their networks.
Kissmetrics shares that photo posts on Facebook get 53% more likes, 104% more comments and 84% more click throughs. Humans are by default visual beings. We are attracted by beautiful photos and great design.
Business owners with Facebook pages should take advantage of that when growing Facebook likes.
Instead of spending money on ads, maybe you can pay a designer or get a good photo editing software instead. Your money would be spent better that way.
Our secret has simply been this: Provide value to people and communities. For one, we connect to the community and work in with other pages, people and groups. That conversation we have with people from different backgrounds have brought us a lot of value and we’ve also been able to give value as well.
A while back, we got visit Byron Bay, a hub for lots of great local businesses. There we got to connect with businesses and groups that have widened our network offline and even online. We talked with them, shot videos of them and featured them on our Facebook page. That built value for them and for us as well as many of their followers also started following us.
Get this full Social Media guide for FREE by signing up to our newsletter!
Kiko is the Marketing Manager for Pluggas. He started Marketing early on and has consulted with various businesses in many industries including tourism, technology, banking, consumer goods, BPO and B2B. His skills include graphic design, web strategy, social media and business development.