The projectile that Facebook video marketing has been going on has no signs of slowing down. In fact, more and more it’s becoming more powerful as a means of selling online and offline. But how can business owners and marketers effectively ride the Facebook video wave?
Social media is and has always been ruled by good quality content. The kind and quantity of content you push out generally has a really big role in your social media strategy. If you want to get really good at social media for the sake of your business, you need to master the content you put out. Yes, that includes video.
Video is powerful because it’s interactive, high-quality and engaging. Get good at making videos that sell and you’ll win the social media marketing game. What does it take to make videos that sell? Here are some ways to maximise selling through Facebook video
Your target market, just like anyone in history, operates on a “what’s in it for me?” default. People want to be given value first before they give value to others. That’s why generosity wins. When creating Facebook videos, be generous with value. Be highly informative, entertaining or inspiring and people will buy in. Don’t wait until value is given before you commit. Go all in and provide value first.
This is somewhat connected to the first point. Because businesses who lose want value first, their tendency is to hard sell. Don’t be that kind of business owner or marketer. It’s good to drip your promotions, meaning you only increase the hardness of your pitch the deeper people get into your brand. Start off with an opt in or maybe even a free trial first. Then when people are convinced of the value you give, that’s when you sell.
In your Page’s status update box, there is a powerful Facebook feature that not many people know of. You can actually add a call to action to your video. Now while it’s not wise to hard sell up front, people will still need a call to action.
You can bring people to your website, give them a free ebook, get them to start a conversation or gain a discount coupon. Whatever your value is, you need to be clear about what action people need to take to gain the value you offer.
Truth be told, not everyone wants to see your videos. So you want to make sure that the people who do see your videos are people who actually want to hear from you. This involves target your videos with ads. Don’t push your video to show to senior citizens when your market is clearly a millennial-ruled population. Or don’t push ads out to women when you have a brand that caters to men. Target your ads well and push out to people who really want to see your content.
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Kiko is the Marketing Manager for Pluggas. He started Marketing early on and has consulted with various businesses in many industries including tourism, technology, banking, consumer goods, BPO and B2B. His skills include graphic design, web strategy, social media and business development.