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Making The Most Out Of Your Facebook Advertising Budget

Facebook is a great way for businesses- both small and big- to build a brand. Do you have a business that you want to market? If you do then social media should be part of your strategy. Why? Simple. Practically your whole target market is on social.

Among all social media platforms, Facebook is undoubtedly the biggest of them all. Advertising on Facebook is extremely underpriced for the cost it demands to get your message out there. It costs about $0.16 to $1.00 per click to advertise on Facebook. Talk about breaking the bank. But getting your message out there is only half the battle. The other half is converting on a hit, meaning turning clicks into a sale or subscription.

Facebook advertising provides you with the reach and exposure. But we still need to make the pitch as soon as attention is given. Attention earned is a win paid ads give you, but if you want to convert you need to do one thing- sell. Here are some ways to sell on Facebook that will turn your social spend into a return on investment.

Communicate a Problem

This strategy works by highlighting on a pain point. Nothing catches people’s attention more than a familiar problem. Communicating a problem hits close to home. How do you do that? When building up to a proper promotion, start with a pain point that your target customers might have that you can answer.

Examples:

  • If you’re having joint pains, it’s maybe because you’re gaining too much weight
  • Are pests ruining that dream house you worked so hard for?

Give the Solution

What catches people’s attentions better than a problem? A solution of course! The second way you can message your ad is to jump straight into a solution. This is a little tricky as you want to make sure that the problem is clear from the beginning. Giving an audience the solution to their problems makes it easier to transition them to a call to action.

Examples:

  • Lose ten pounds a month by getting this easy diet program!
  • Call us now and we’ll make you’re home pest free!

Present the Benefits

Another great way to advertise is by presenting a benefit or a set of benefits. This differs from the second way in the sense that you give the advantages people will get from a solution. Others might argue, “but shouldn’t that be obvious?” Instead of seeing it as stating the obvious, see it as pounding on a truth. Bring a familiar tone to your clientele.

Example:
Based on the pest solution example, here might be some great benefits people might get:

  • Gain peace of mind when you’re not at home.
  • Avoid sicknesses caused by disease-carrying pests.
  • Lose the headache of critters eating your food and furniture.

Do you want to learn more about how to hack social media and build a strong social media strategy without losing precious time and sanity having to learn everything? Download our free social media guide that will give you a simple and clear roadmap to marketing on social media in no time!

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About the Author Kiko Mabilog

Kiko is the Marketing Manager for Pluggas. He started Marketing early on and has consulted with various businesses in many industries including tourism, technology, banking, consumer goods, BPO and B2B. His skills include graphic design, web strategy, social media and business development.

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