“Let me tell you a story.” When you hear those six words, you’re hooked. What is it about a good story that draws us to it so easily? Some might say it’s because they’re so entertaining. Others might think that it’s in our nature to want to know what’s going on in someone else’s life…..
Storytelling is growing to be one of the most essential parts of making an impact. If you have a great product, a wonderful team, a wonderful cause, but are without a compelling and clear story, you will still struggle to get a breakthrough. The power of a great and compelling story is unlike any other….
What is Beer? The answer should be obvious right? It’s a drink. What else would it be? But, you see, the answer might be different if you ask someone like Simon. To more and more people in the Sunshine Coast area today, Beer has become what Coffee is to generally the whole world. Most especially…
“Every single day, do one little thing to making your dreams a reality.” We first heard those words from Matt Grills, a business owner and marathoner from Bargara. He shared that nugget of wisdom in what was our first ever story. Looking back, the story of Matt Grills and The Journey Bargara was key to…
Origin stories are powerful in that they build authenticity and trustworthiness to your brand. Showing your roots has more benefits to your message than you think. Not having an origin story is like building a structure without a foundation. We recently did a brand story for Macadamia Australia, an Australia-based family enterprise. What drew us to…
We believe that not all messages out there are worth our attention. Useless junk fill media, news and social platforms. These add no real value to us. Fake news, negativity and hate messages. They’re not something that people need. We need to be unearthing stories that are more valuable. And yet, in the same breath,…
Historically, guitars have been mostly made by big brands like Gibson, Yamaha, Fender, Epiphany and so on. Behind the scenes, there’s a small revolution growing of amazing Luthiers who don’t just make guitars for the sake of making them. They make them because of passion and a love of music that can impact the soul….
Stories are a hot topic in the business field nowadays. Brands and businesses are looking to get their stories heard. Many of them think that just getting facts and information about who they are and what they do is enough. But a story is more than just a collection of facts. David Aaker, the author…
Recently, we put out a huge payment to pick up a Red Gemini, one of the most expensive yet extremely high quality cameras in the market. It’s one of the biggest investments we’ve made to date and it’s been proven to be a good decision for us so far. Not only has the Red given…
It was the night we had finished filming in Adelaide with Australian filmmakers we met through Muse Storytelling. We got connected to the work of Moon Sick Care bags. It seemed like a simple enough concept to most. But we knew that there was a deeper story behind the project. It started as a conversation…