Many times for people in the creatives industry, it feels like we’re chasing after clients a whole lot of the times. But then we see those companies that have clients chasing after them instead of the other way around. What is it about them that make businesses like those stand out? We’ve been working with…
If you’ve been a service provider for quite a while, you’ll know that the quality of your clients heavily determines the future of your business. Client-provider relationships are the foundation that businesses build on, and the quality of that foundation affects the quality of your work and company health. We’ve definitely seen that to be…
If you’ve been following our social media the past couple of weeks, you’ll see that we’ve been resharing a lot of films from the Bundaberg Regional Council. Yes, those stories we’ve been re-posting were ours, but in some ways, they weren’t either. We’ve always considered every story we’ve ever told as borrowed property. We’re…
Films can change the world. You’ve probably heard us say that a million times by now. One of the ways you can do that is by throwing a powerful jab that will get people to take action. The jab is the part of your story or film- most commonly at the end- that gives your…
The past stories that we at Pluggas have been working on have been amazing. We’re creating better quality films, building better partnerships with businesses and creatives and leaving a str`onger legacy. We’ve made several adjustments along the way to get to this point. But one of the turning points really for us is when we determined…
We all strive to increase our value- whether that be an increase in pricing, market perception or likeability. Most times it takes forever to increase your value. If you’re an artist you need to practice non-stop. If you’re a business, you have to prove your worth. Value takes a lot of time and effort to…
Video marketing is getting stronger and stronger as the months pass by and it’s showing no signs of slowing down. You’d think that at the robust rate that video is affecting consumer behaviour on social that the whole business sector would be using it by now. But we’re far from that. In fact, there are…
The presence of video on social media is growing without signs of slowing down. More and more people are using video on Facebook. And Instagram, Twitter, LinkedIN and other big social platforms are catching up too. As more and more users are posting more and more videos, brands are starting to try to get into…
It seems like the word branding is being thrown around a lot in the business world. Branding can encompass a great deal of things. In a nutshell, your brand is the image that people have of you- most especially your target market. Building a good brand is important if you want your business to succeed….
It’s no secret that video as social content has been growing rapidly. It’s been a great tool for businesses to strengthen their brand on social media. It’s high time businesses started using video to strengthen their brands. Are you in? Branding is a broad practice, but in a nutshell it all boils down to effectively…