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How to Turn a Conflict Into a Powerful Story
Conflict. Everyone has it. And every story needs it. It’s a perfectly common phenomenon that we all experience. That’s why stories with conflict sell- deep down inside we know that we can relate with the conflict that the characters are going through. A masterful storyteller is someone who can identify conflict and use it to…
5 Ways To Collaborate Better Within A Video Team
Making a stellar video out of scratch will most of the time need the input of more than one person. Can a single videographer create a video? Sure. But working with a team can maximise both creative and work input. At Pluggas, we’ve always decided that it’s best to work with a team. One video…
Why You Should Never Shoot Without A Story Board
A story board is an important element to better videos. If you aren’t using one then it’s high time that you do. A story board is a written plan of what’s going to happen during the pre-production, shoot and sometimes even post-production of your video. There are various ways to prepare and use a story…
How Non-profits Can Start a Movement with Great Storytelling
We’ve said many times how storytelling is something businesses should do. It helps build brand awareness and increase bottom-line results. But the powers and effects of storytelling are not limited to increasing company profits. It’s also a powerful tool when it comes to getting worthwhile ideas across. Stories are great for businesses. But they’re as…
The Types of Universal Conflicts In Great Stories
At the core of every great story is a conflict waiting to be resolved. What adds a twist to a story is a challenge or circumstance that your characters need to overcome. When telling a story through your business videos, social media accounts, presentations, sales pitches and so on, the conflict is central to telling…
Making Video For Social Media That Engages People
In 2017, video content will represented 74 percent of all internet traffic. Video has proven to be more than a fad that is here today and will be gone tomorrow. It’s here to stay. Content in video format continues to populate the internet sphere and moreover has been increasing in volume in social media sites. This…
