Created for Live Better
Produced By Pluggas
Master Robert, a marital arts expert, who has developed his own style through his decades of dedication to the craft.
This campaign was the launch of his style. The main piece was a story film around how he developed the style to generate interest into their school. Then 2 additional films gave an overview of the school and style itself while the second was used for direct marketing.
Social Media & Direct Email Marketing
Director: Sabrina Dervis
Cinematographer: Fisch Rasy
Producer: Zena Morrison
Editor: Joel Fletcher
Shot on Red Gemini, Sigma Cine Primes, Mavic Pro 2
" To be honest it was actually really exciting to see something so unique it was hard to describe. Master Robert is clearly an expert in his craft and we were seeing something for the first time. It was such an honour to be able to help launch the style to the world. In fact it was so fresh that we were influential in prompting a name change to better reach the target audience. "