Ardito Defence Academy

ByFisch

Created for Live Better

Produced By Pluggas

Project Brief

Master Robert, a marital arts expert, who has developed his own style through his decades of dedication to the craft. 

This campaign was the launch of his style. The main piece was a story film around how he developed the style to generate interest into their school. Then 2 additional films gave an overview of the school and style itself while the second was used for direct marketing. 

Distribution

Social Media & Direct Email Marketing

CrewDirector: Sabrina Dervis

Cinematographer: Fisch RasyProducer: Zena Morrison Editor: Joel Fletcher

Shot on Red Gemini, Sigma Cine Primes, Mavic Pro 2

” To be honest it was actually really exciting to see something so unique it was hard to describe. Master Robert is clearly an expert in his craft and we were seeing something for the first time. It was such an honour to be able to help launch the style to the world. In fact it was so fresh that we were influential in prompting a name change to better reach the target audience. “

Sabrina Dervis

Additional FilmsFrames/Stills

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