Because video is one content format that provides such high value to viewers, they are great tools to making money. While the means by which we make money has changed and fluctuated over the years, there is undoubtedly still a large market waiting to be maximized when it comes to video monetization.
There are many options when it comes to deciding how to make money out of your videos. One thing we must first though is consider whether our videos provide value to viewers or not. Is it what they’re looking for? Does our content and quality match up to the dollars that come out of advertisers’ or watchers’ pockets?
Your videos could be professionally produced or you’re doing it yourself (which I can teach you). But unless our videos provide value, they will not receive value back. So it’s important that we consider both the content, execution and production value of our videos when deciding whether it’s time to monetize on them or not.
If you believe you are ready and positive that your videos can provide adequate and even over-and-beyond quality, here are four ways that you can make money off your videos today.
There has been a growing market for paid access to video content mainly because marketplaces and platforms have been growing for sometime now. There are two ways you can make money through paid access.
The first is by selling stock videos through a marketplace such as Video Hive or Shutter Stock, or maybe even through creating a store of your own. The second way is by creating subscription-based sites through Skillshare or Teachable.
If you have a product of your own, then video is one of the best ways to market that product. You can either create story videos that provide value to people or talk about the benefits that people get out of your product. Video advertising has evolved over time and people don’t want hard sells anymore. They would rather know about your story than know what you’re selling so it’s good to be authentic.
Maybe you don’t have a product of your own to sell or want to make side income out of becoming a marketplace for other complimentary products. That’s a great way to do that as well. One of the easier ways to advertise other products is to approach them directly and offer product placement, sponsorship or even an affiliate program giving other business leverage, exposure and ultimately more sales through your video content.
Another way to make money off your videos is to partner with an existing ad network. These networks already have a steady pool of advertisers just looking for content that can provide their products with exposure. YouTube is one of the most famous Ad Network providers and also has proven to be one of the most profitable ones although you will need to gain a lot of traffic to make significant money this way.
Kiko is the Marketing Manager for Pluggas. He started Marketing early on and has consulted with various businesses in many industries including tourism, technology, banking, consumer goods, BPO and B2B. His skills include graphic design, web strategy, social media and business development.